Depth of Knowledge Newsletter
October of 2016
I’m coming to you from Australia, where I just wrapped up an action-packed October. It was a lot of fun teaching, speaking and working on several projects over the course of the month.
Now I am taking a much needed break to regroup before launching my newest course in January. The next month will be filled with lots of writing and video recording to get things set up for that launch. We have a small group of beta testers already signed up for Agency Course and I look forward to sharing more with you in the future (or now if you sign up to receive updates).
But for now, let’s get to the resources!
Google Partners Accounts: Personal or Company Email Address? by @jeffalytics – I get asked this question several times a year, so I decided to write a blog post about it.
Google Analytics Actively Working On Spam by @AnalyticsEdge – The reality is that spam still appears in Google Analytics reports.
9 things you need to know about tracking social media with Google Analytics by @LovesData – I am in Australia because of the annual Loves Data conference. It was an awesome event with awesome content like this!
Dailytics – Daily digest of your Google Analytics data.
Thought Provoking Articles and Guides
Free (and other kinds of!) Tickets for @BrightonSEO – one of the best conferences in the SEO world.
Why you should know how much your coworkers get paid by @davidburkus – Why sharing salaries could benefit employees, organizations and society.
The Crucial Entrepreneurial Skills Your Kids Aren’t Learning In Schoolby @JeffBooth via @FastCompany – Where does entrepreneurship belong in the education system?
Why Technical Founders Need to Conquer Customer Support by @jakeapeters from @HelpDocs – Customer support is really where all the great ideas come from!
The Dark Side of Scaling Up: Will You Want to Live in What You Build?by Bob Sutton @work_matters – Growing a business is hard, and not always for the reasons you think.
New Challenges for Advertisers & Why Bloggers and Influencers Will Be Their New Best Friend via @problogger – Advertising is dead. Long live advertising.
Content from Jeffalytics
Given our crazy November, not much was produced on the content front. But we still managed to keep up with biweekly podcast publishing pace and hosted Jake Baadsgaard, Founder of Disruptive Advertising. Jake was a textbook case of how to find success in business and planning for the future.
We also had Dan Golden, President of Be Found Online and Adjunct Lecturer at Depaul University in Chicago. Dan is a Chicago Cubs fan, and I am so happy for him and any Cubs fan right now!
Have you told someone about this newsletter yet?
Most of my readers (like you) are fairly advanced marketers looking for cutting edge techniques. You may see me offering courses or writing content and think you are too smart for it. You probably are! But what about new marketers looking to get started? Know any of them? If so, please pass the word.