50: Most Podcasts Die Before Reaching This Milestone​​

podcast equipment

I believe I read a stat that most podcasts quit after 6 episodes, so I’m glad we’ve made it this far. And it’s actually going stronger than ever.

But if I am being completely honest, I was probably ready to quit after 6 episodes.

I started out weekly and I was the one recording, editing, mixing, arranging, etc… that was a lot of work. It took a solid 2-3 full time days to produce an episode.

I thought that if I wanted to build a podcast, I had to create the example of the podcast before handing it over. I don’t regret that, but I’m glad I got some relief. It took about 3-4 months to settle into the format that most of you have known for the podcast. Then went to bi-weekly and brought in an editor and producer.

In this episode I’ll discuss a few more things that keep podcast authors awake at night: sponsors/no sponsors, prepared questions/improvisation, putting a rigid structure vs. go-with-the-flow approach etc.

Whatever you do, one thing is for sure: Things get better over time. Quality of production, your ability to interview, editing, and of course your audience.

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Quotable moments from our today’s episode

This episode’s tweets are going to be an homage to my previous guests. So I’ll highlight here what they said putting it into perspective of a podcast author.

On taking action, by Andrea Warner:

Don't wait until everything is perfectly set up. Just take action. Click to Tweet

On choosing your topics, by Dan Golden:

Find a niche that you like and be real good at talking about it. Click to Tweet

On knowing your audience, by Talia Wolf:

Your listener is NOT simply a device, geo-location, age or gender. Click to Tweet

Episodes I mentioned during this one:

Did you like this episode? Listen to past episodes on SoundCloud!

About the Author

Jeff Sauer is an independent Digital Marketing Consultant, Speaker and Teacher based out of a suitcase somewhere in the world. Formerly of Minneapolis, MN and San Francisco, CA.