Today for our 25th episode, we will talk with Ginny Marvin, Paid Media reporter for Search Engine Land and Marketing Land.
If you have any interest in following developments in paid media, you have probably come across articles written by Ginny. I know that I have personally learned about new Google products, advertising trends and much more from her columns.
But it didn’t always start that way. As a long time reader of Ginny’s columns, I was really curious on how she found this career path, the moves she made along the way to become a voice in the world of paid search and media, and the advice she has for others looking to have their voice heard.
As fate would have it, Ginny and I were both selected to be faculty at the latest MarketingProfs University recordings. So when we completed our teaching, I reached out to see if she would like to be a podcast guest.
She said yes! Not only that, but she shared that she is a fan of the podcast.
This episode is based on mutual admiration, curiosity and a love for all things paid media. It’s also a chance to hear two of the recently voted top 25 most influential experts in PPC talk about their craft.
Before we get started, I wanted to share a sponsor message. The PPC Course by Jeffalytics is a great way to learn paid search marketing with Google AdWords from the ground up. Learn Google AdWords through HD videos that teach you how to establish your search budget, revenue models for agencies and the secret to acing the certification test. Visit ppccourse.com to learn more.Subscribe in iTunes Subscribe in Android
Quotable moments from our talk with Ginny Marvin
On using each bit of work experience to put the puzzle together:
On timing for a change:
On finding a professional role model:
Links related to this week’s episode
- @GinnyMarvin on Twitter
- Ginny on LinkedIn
- Awesome Library of Ginny’s posts about Paid Online Media – you can spend the rest of your career reading and it would be worth it!
- Jeff’s answer to a desperate call about being too old to start a blog (you might have to scroll a bit down to find his answer)