All that is Google Analytics is contained in an account
Async Tracking Code
The primary method of identifying unique visitors in Google Analytics
The Bane of SEO Existence
Discover traffic sources that contribute to goals and sales
Who came, puked and left your site?
How much money did your site make and how did you make it?
Performance of your website advertising. Tribute to David Ogilvy
Harvest the Web in Google Analytics’ best kept secret
AdWords within Analytics
Easily view how specific visitor segments perform on your site
Share your data between Google products
Modify and clean your data before it enters your profile
Certification exam for individuals in Google Analytics
Control the pet population
Frankly, we don’t know where you came from
Purpose of your website
Visitor Engagement, Frequency, Recency and Newness
Who changed what and when did they do it?
What language were they speaking?
Content is king of the jungle
Programatically access Google Analytics, create greatness
Visitor data is transmitted to Google Analytics via utm.gif image request
The best Google Analytics minds in the world
Premium version of Google Analytics for high traffic sites
Industry calls it PPC, Google Analyics calls it cpc. Deal with it.
What are they buying?
Visitors who came to your site from another website
Who are these people?
Purchases on your site provide great insight
Where are your visitors coming from?
Clean up your In-Page Analytics with Enhanced Link Attribution
Give credit where credit is due
You will not find Personally Identifiable Information (pii) in Google Analytics
Something that Google takes very seriously worldwide
A specific view of your data
Number of purchases made on your site
The number of uniquely cookied visitors over a given time frame
Activity that happens within a 30 minute session window on your site
Find leaks in your visitor flow and plug them
In Page Analytics
Where do people go from here?
What happened on your page that stayed within your page?
While you were out… this happened
Import your cost data, analyze
A 30 minute window of activity by a visitor on your site
Offline is the new online
Google Analytics before there was Google Analytics
Traffic that you drive to your site with proper tagging
Organic search keywords. Useful if your site is under 20% (not provided)
Mobile Device Reports
Mobile Devices and Tablets are hot
Multi Channel Funnels
Conversion is a team effort and your traffic sources are the players
Discover key properties about your audience
Change History Report
Who changed what and when did they do it?
Administrators can do everything, users can view reports
Clean up your reports with campaign tagging
Legacy Google Analytics code replaced by Async.js
Money money money
The World is Your Oyster
Real Time Analytics
Who is visiting your site right now?
Google Website Optimizers stylish new cousin
Data imported into your account from Google AdWords
Your search box is a window into your users deepest needs
Integrate Google Analytics with phone tracking, CRM systems and more
Each unique domain name/discrete property in your account
A sankey diagram of visitors traversing your site
Search Query data and landing pages
Special SDK for tracking Android and iOS apps
Is your site more like a Tortoise or Usain Bolt?
Remarket to your visitors through Google Analytics
A subset of data from your website traffic used to generate reports
Get to that report faster
The results of this work are three ways to visualize Google Analytics in an easy to understand manner: An interactive periodic table of Google Analytics hosted on Jeffalytics.com (this page). An embeddable graphic that can be placed on other sites (embed code below) and last, a printable PDF version of the guide, also available below. This will be an ever changing and improving document, so if you find anything that is missing or you disagree with something, please contact me with updates!
Printable PDF of the Periodic TableThe periodic table was designed to be printed and placed on the walls of your cubicle/office, so if you are interested in printing out the PDF you can click on the image below.
Embed The Periodic Table on Your SiteYou may also decide to embed the table on your website. All you need to do is copy the code below and paste onto your site!
Embed This Image On Your Site (copy code below):