UA: Account in Google Analytics

We’re talking about account in Google Analytics today.

Account in Google Analytics

This category is jam-packed with settings, reports and insights within a Google Analytics account.

We talk about all things user management and other Google products related to Google Analytics.

We peek into the administrator section and learning what the settings mean.

We also check out custom dashboards that we can set up to share data with our organization. When dashboards don’t do what we need, we also have custom reports to combine many aspects of Google Analytics together.

Custom reports are a great way to get metrics and dimensions from multiple reports to show up in one place. We can export them to excel, google sheets or even as a PDF.

Account in Google Analytics

ACCOUNT: All that is Google Analytics is contained in an account.

The element symbol UA is a throwback to Urchin Analytics. Urchin Analytics was the company Google bought over before making it Google Analytics.

You’ll receive an account in Google Analytics once you signed up. One of the first things to do is to put the tracking code onto your website, so that you can send data to Google Analytics. We’ll talk about other settings in details in later videos.

I recommend having a separate account for each business unit. Avoid having multiple unrelated businesses under the same account.

It is also at the account level that you assign access to your team members, set up admin access, and more.

Account in Google Analytics

Beginner. This video is a basic run through of setting up an account in Google Analytics.

Account in Google Analytics

  1. Knowing your account number. It is denoted by the alphabets “UA”, dash “-“, and then followed by a series of numeric values. You can find this number by viewing the source code in your website.
  2. Make sure you have proper access to your account. The data in the account cannot be transferred to another account. The account houses all the history of what you’ve done, so don’t lose it.


Want to know more about the Periodic Table of Google Analytics? Visit here for more information.