Dg: Demographics Report in Google Analytics

Today, we talk about the demographics report in Google Analytics.

Demographics report in Google Analytics
AUDIENCE: The audience reports help us understand trends about our website visitors. Our web browser tells a lot about us, so website owners know your location, Internet service provider and more.

But the problem is that these reports don’t change very often. Trends are often measured over the course of months, and not days.

Demographics report in Google Analytics
DEMOGRAPHICS: Get to know your visitors better

The demographics report in Google Analytics is quite accessible to everyone. But do note that your location and cookies used may affect the results.

By enabling the demographics report, you’ll be able to see the age group and gender of your visitors.

Age: The age distribution is categorized by a 10-years range, starting at age 18
Gender: Male and Female

Demographics report in Google Analytics
Intermediate

Demographics report in Google Analytics
When you enable the demographics report in Google Analytics, do update the privacy policy on your website to indicate that personal identifiable information will be collected.

demographics report in Google Analytics
In order to generate data, you’ll first need to enable the Demographics Reports:

  1. Click on Admin tab
  2. Click on Property Settings
  3. Under Enable Demographics and Interest Reports, choose On

To view the data on Demographics Reports:

  1. Click on Reporting tab
  2. Click on Audience > Demographics

On the overview page, to navigate:
You can click on different metric to view how it differs across the age and gender groups.

On both the age and gender pages:
You’ll see the stack chart of the dates against the selected metric. You can even compare two metrics. There is data on how well each group does in the goal(s) you’ve set up on the account.

 

Want to know more about the Periodic Table of Google Analytics? Visit here for more information.