Today, we talk about Geography Report in Google Analytics.
AUDIENCE: The audience reports help us understand trends about our website visitors. Our web browser tells a lot about us, so website owners know your location, Internet service provider and more.
But the problem is that these reports don’t change very often. Trends are often measured over the course of months, and not days.
GEOGRAPHY REPORT: Where in the world?
The geography report in Google Analytics tells you who are the visitors coming to your website. But more importantly, where are they coming from.
The geographical location of your visitors can be analysed at different levels. The most common being country. You can drill down further into states, regions/areas, and even cities.
For those with visitors from the United States, you can analyse by the Designated Marketing Area (DMA) as well.
This report is fairly accurate for location targeting. Google has a strong repository of IP addresses, and can link them to locations quite precisely.
And much like other elements within the audience report, the geography report of Google Analytics doesn’t change too frequently. You don’t need to check on them too often.
Beginner. There’s not much configuration needed, it comes quite readily out of the box.
- Use the geography report to create segments of your visitors according to locations.
- Use the geography report to check if there are referral spammers. We’ll talk about referral spam in a later video.
- Use the geography report to check if visitors are internal. This is to make sure that you don’t account for your company’s internal traffic.
Want to know more about the Periodic Table of Google Analytics? Visit here for more information.