Google Analytics Resources for Beginner and Intermediate Level Users

I am in the middle of a teaching bonanza. Since last week I have been working with 90 students on 3 unique programs, with 13 days teaching out of 14 available weekdays. Somehow I thought that in between I would be able to write a coherent blog post with my spare time in between. That doesn’t seem to be working very well.

Instead, I am simply going to share resources that I have shared with my Google Analytics beginner and intermediate classes. These are additional resources that are based on the discussions we had during our 8 classroom hours learning the ins and outs of Google Analytics.

At some point in the future, I would like to clean up this list and make it more comprehensive. But that will need to be another day.

Google Analytics Resources

If you have a resource that you think should also be included here, please do share in the comments. I will also share with my students and give you credit of course!

Basic Google Analytics Term Glossary

If you would like to get a better understanding of some of the terms we use in Google Analytics, the following resources are helpful:

Filtering Your Data

Demographics Reports

To enable demographics on your website, here are some places to get started.

Event Tracking Guide

Social Interaction Tracking

E-Commerce Tracking Code

Channel definitions

Campaign URL Tracking

Internal Site Search

Competitive intelligence tools

In addition to Google’s benchmarking tool, here are some other tools to consider for gathering competitive intelligence. The Google tool is anonymous, and these tools allow you to see named competitors. We highly recommend that you triangulate this data with your own numbers for more complete understanding.

Tools for Creating Landing Pages and A/B Split Testing

In addition to Google’s content experiments, there are tools with more robust

Tools for Checking the speed of your website

Google Analytics has a page speed tool that measures page load time for a random sample of visitors. While you might find this report useful, we also recommend looking at these tools as well:

Guides for upgrading to Universal Analytics

Google Tag Manager Resources

WordPress Plugin for Google Analytics

This plugin is excellent for those who use WordPress, but don’t have the desire to implement Google Tag Manager.

Google Analytics Cookies

Understanding Google Analytics Account Access Levels

Google Analytics Gallery 

Jeff’s Writing and Presentations

Internal Storytelling (analytics vs. reporting)

Forming a digital measurement strategy

Google Analytics 101

Google Analytics for Bloggers

There are obviously hundreds more resources to share. This list is a little rushed, so please do let me know what else you think should be added!

About the Author

Jeff Sauer is an independent Digital Marketing Consultant, Speaker and Teacher based out of a suitcase somewhere in the world. Formerly of Minneapolis, MN and San Francisco, CA.

  • Thanks for the mention, Jeff!

    • No problem. Your resource is so excellent that instead of trying to explain, I often just send people a link to your write up 🙂

  • Addy Choi

    Great handy list of go-to resources for all the major topics — any chance you have a recommended setup guide for tracking advertising impressions and click-through’s using Google Tag Manager?

    • Hi Addy – I am not sure what you mean. You can add impression and click through data into GA using the cost data import feature (either manual CSV file or an automated approach). Not sure why you would need tag manager to do this, though. Impression and CTR data isn’t measured at a pageview level, but rather at a source/medium level.

      • Addy Choi

        Thanks Jeff – I don’t know anything about a cost data import feature. Ad tracking is new to me. Do you have any recommended articles with instructions on how to set up ad tracking for the ads on our website, using Google Analytics?

        • Are you talking about internal advertisements? You can use enhanced e-commerce for this or event tracking or even virtual pageviews. For cost data import, here is a good resource:

          • Addy Choi

            We have a travel website so we’ll be displaying hotel ads, vacation destination ads, also internal house ads. Just looking for an easy way to track ad impressions and clicks by using Google Analytics/GTM.

          • I would look into using auto event tracking based on certain page loads and/or promotion tracking in enhanced e-commerce. I don’t know off hand of an article that walks through these items, but it is a good topic for a future post.

          • Addy Choi

            Thank you for all your help, Jeff! I will look into this.