Do you know what I love most about using Data Studio for reporting? Once you have your Google Data Studio template finalized and data sources in place, 96.7% of your work is done!
Simply connect your Data Studio Template to your marketing platform data… and bam! Report Finito! No more messy data exports, fiddling with charts, or building fancy spreadsheet queries.
Hours spent gathering data, calculating metrics, and configuring filters go away in seconds once you get everything hooked up.
Over the past several months, my team and I have created a small but growing library of Google Data Studio report templates for members of our Data Studio Mastery program.
These templates save us hours from tracking down data points we used to have to dig out of multiple marketing platforms and represent the same dashboards we use to clearly see progress and stay focused on our marketing goals.
Here are some details on what templates we've generated in our Data Studio Template Library to date.
7 Google Data Studio Templates that will make you look like a hero in front of your clients and stakeholders
From our consolidated, 3-in-1 (Facebook & Google Ads & Bing Ads) PPC Report that I announced last week to our Google Analytics + Google Search Console SEO Dashboard… these templates save countless hours getting the format right, so you can spend more time looking like a marketing mastermind in front of your clients and stakeholders.
Follow along to see what’s in these report templates and how you can get access as part of Data Studio Mastery.
The ACES All Marketing KPIs Template
ACES is a concept I have developed after several years of teaching in the classroom. The ACES strategy has helped students from all walks of life identify their strategic goals and map out KPIs for every stage of their organization’s marketing funnel.
(You can read all about how you can use ACES to measure and fix your marketing funnel here –How To Define, Track, And Achieve Your Marketing Goals)
ACES has worked so well I even use it with my own team – and we even built a Data Studio dashboard to keep track of our ACES metrics.
While this dashboard takes a little more planning and strategic thinking to setup than our other templates, the end result is worth the effort.
This report is a representation of the kind of strategic marketing analysis that consultants get paid tens of thousands of dollars to deliver each month. Of course, these consultants usually invest months of work and use a team of data scientists to produce this level of analysis.
You can build a complete (top-to-bottom) insight packed funnel report in a few days using the ACES Data Studio Template and the worksheets that come with this report.
When you join our DFY Template Library, you can download the ACES template, put your branding on it, and pass it off as your own creation. Then you can use this template to show your clients where their marketing funnel is broken… and why they should hire YOU to fix it!
SEO Dashboard Template (Google Analytics + Keyword Hero + Search Console)
Our SEO GDS Dashboard (version 1.1) was born out of frustration with Google Analytics (GA). Specifically, this report is meant to solve GA's infuriating organic keywords “not provided” issue.
This dashboard uses both Google Search Console and Keyword Hero data to provide you with organic keyword info in style!
You can use this report template to pinpoint the search terms customers are using to find your website. Knowing the terms people are using to find your product or service is invaluable.
Once you know your top keywords, you can double down on what's working or improve poor performers. You can leverage your best performing keywords to increase your traffic and your conversions.
Consolidated (Google & Facebook & Bing) PPC report Template
The Consolidated, Automated PPC Report may just be the crown jewel of the DFY library. I don’t want to stray into another soliloquy about how this dashboard is the answer to my many years of PPC reporting agony. So Instead, let’s talk about why this template is so valuable.
The Consolidated PPC report automates your data gathering and calculations from Google Ads, Facebook Ads, and Bing Ads. The first page of this report combines your results from these platforms in one dashboard. And the following three pages break out your results by advertising platform.
If you’re looking for a way to automate your PPC reporting while delivering a clear, professional designed report… this template can provide that solution.
Product launch/Campaign Report Template
Want to see how your latest product launch performed… or show off the success of a recent email marketing campaign? This simple dashboard will do just that.
You can automate parts of this report template using the Google Analytics Data Studio connector. The rest of the data can come through the pre-formatted Google Sheet that comes with this template to feed your report and highlight your sales results.
Black Friday/Flash Sale/Holiday Promo Report Template
Holiday promos are always crazy. They are fun for customers and great for producing a sales spike. But the second your promos are done, your team is out the door for some well earned time off. That leaves someone playing catch-up when it comes to reporting (probably you).
Instead of spending your holiday vacation sorting out exactly how things went down during your sale, use the Black Friday GDS report template.
This template will show you day-by-day sales broken down by product and discount coupon. And inside my Data Studio Mastery Course, I’ll show you how to use one of my favorite tools, Zapier, to automate this report.
Seeing real-time results of your promotions in a clear report will save you from spending unnecessary time compiling your sales data after your promo is over. You can use a copy of this template to help you keep track of every promo you run so you can produce better results with each sale.
Youtube Growth Dashboard
Who doesn’t want to be YouTube star? I know I do. Here’s an unreleased pic from my latest YouTube photoshoot.
All kidding aside, if you run a YouTube channel, there are some simple growth metrics that are important to keep an eye on. And if you’ve spent any time inside the latest version of the YouTube Analytics interface, then you know it’s a little cumbersome… meaning it never works how you want!
The YouTube Data Studio Template will help keep on eye on your channel growth without having to log into their clunky analytics interface. This automated report will keep you up to date on which of your videos are driving views and shares.
Year-in-Review complete website marketing report
The Year-in-Review Template captures just about every meaningful, high-level website KPI you need to track. This four-page report allows you to see how your website content is impacting your traffic, conversions, and SEO performance.
If you’re a website developer or manager, or an SEO, you can use this report to show your clients the results your work is generating. Or you can use this report to help your clients see where they can make improvements.
If you’re a website owner, you can use the report to see all your site KPIs in one place without wasting hours clicking around in Google Analytics.
This Data Studio report template was designed to present an entire year's worth of website data in one place. Pro Tip: Use the date picker to focus on any period you want to review.
Join Data Studio Mastery and get access to these Done-For-You Data Studio Templates
Do you want to learn how to use Google Data Studio to develop a template library of your own? Or do you want to copy and use the templates from my library?
If you do, consider joining my Data Studio Mastery (DSM) Course. Inside DSM, I'll show how to use Data Studio along with some simple automation tools to save several hours reporting every month (and how you can deliver reports more consistently).
Discover how to turn your reporting from a time-sucking “to-do,” into a revenue-generating business development opportunity.
Comments or questions
You've seen my seven go-to report templates. Do you have a “go-to” Data Studio template? If you do share it in the comments. Also, if you have questions about my Data Studio templates, or how to use Google Data Studio, leave them in the comments below.