70: Hand Picked Analytics and SEO Advice with Jenny Halasz


Jenny Halasz and I first crossed paths while we were both speaking at the SMX advanced conference, I believe in 2013. I was blown away by her technical SEO and analytics skills and scrambled to write down notes and look up the tools she mentioned. Her talk was so good that it made mine feel a little pedestrian by comparison.

We were reacquainted again this past summer at the MnSearch Summit. While both of us have continued to improve as speakers, I was most excited to get to know Jenny on a personal level. It was after the conference that we really got a chance to get to know each other. It turns out that after working in this industry for over a decade, we have a lot in common. From mutual connections, to our love of analytics, to an interest in travel hacking. Yes, travel hacking, which if you listened to episode 67, you will know is one of my hobbies outside of Internet marketing. But you probably know that I love travel, since I mention where I am during nearly every episode. For this episode? I recorded it while I was still in Portugal, and right now I am in the US. Next week I will be Bali-bound.

Jenny was joining us from North Carolina, and it was great to get to know her whole back story during our podcast interview.

Unlike many of our podcast guests, Jenny actually went to school for marketing (which is rare for marketers on this podcast). And she has turned her schooling into a career by constantly learning new techniques, conducting experiments, and keeping up with the times.

So listen up if you want to hear how Jenny Halasz became an accidental entrepreneur, the importance of mentorship, and how to survive in this wild world of marketing.

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Quotable moments from our talk with Jenny Halasz

On mentorship:

People believe that you need a mentor only in the beginning. That's just partially true. Click to Tweet

On customizing dashboards:

Custom dashboards are all about matching the right data with the right organization level. Click to Tweet

On speaking:

Get ready for a lot of rejections if you want to succeed at speaking. Click to Tweet

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About the Author

Jeff Sauer is an independent Digital Marketing Consultant, Speaker and Teacher based out of a suitcase somewhere in the world. Formerly of Minneapolis, MN and San Francisco, CA.