Episode 19: Jess Ostroff

Today for our 19th episode, we will talk with Jess Ostroff, founder of Don’t Panic Management and virtual assistant extraordinaire.

Jess came recommended to me by several former podcast guests, and while we have not met previously, I was excited for the opportunity.

It turns out that while you may not have heard of Jess, well known marketers all over the world rely on her expertise to make their business run smoothly.

You see, Jess and her team (including Kim, who has been a delight to work with to schedule podcast guests), handle much of the behind the scenes work for many of the “celebrity” marketers that you have seen, heard and followed over the last several years.

It is this behind the scenes perspective that makes our conversation so fascinating.

Now I don’t want to give away too much in the intro, but Jess has turned being resourceful into a business. A fascinating business that provides tremendous value to her A-list clients.

If you want to learn about entrepreneurship, the value of putting yourself out there, and how to build relationships, Jess will be an inspiration.

We recorded this episode while I was teaching in Minnesota, and this intro is being recorded from my farmhouse in Tuscany. Well, it’s not my farmhouse, but rather an AirBNB we are renting for the week.

This episode is sponsored by the Periodic Table of Google Analytics. We just released the latest version of the periodic table of Google Analytics and it is awesome – 189 elements make up the table and each week we are releasing videos to describe the elements. I’m recording these videos as I travel the world, and the whole experience has been great so far.

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Quotable moments from our talk with Jess Ostroff

On having a clear idea what your duty is:

Big part of our job @dontpanicmgmt is to listen carefully and read between the lines Click to Tweet

On who are their clients:

The people who don't have time to manage 'behind-the-scenes' work themselves Click to Tweet

On what motivates young people (with brutal honesty):

Two things matter: money and travel Click to Tweet

On the most valuable asset in business:

Human relationships are the core of every business cooperation Click to Tweet

Links related to this week’s episode

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About the Author

Jeff Sauer is an independent Digital Marketing Consultant, Speaker and Teacher based out of a suitcase somewhere in the world. Formerly of Minneapolis, MN and San Francisco, CA.