Episode 26: Kirk Williams

Kirk Williams is a rising star in the PPC world and founder of Zato marketing.

I have gotten to know Kirk a bit over the past few years, having met in person at conferences in Minnesota and London. Not only that, but Kirk helped provide feedback on my PPC Course when I launched it.

So we have had mutual respect over the years, and I’m glad to see it finally culminate with an official interview on the Jumpstart podcast.

What probably made me most excited to talk with Kirk was that he is at a cool inflection point in his career and business. Just a few weeks ago, he graduated from being a “rising star” in the PPC world to being a bona-fide star, coming in at #7 on the list of the most influential PPC Experts.

To see the full list, you should definitely check out the show notes. And also make note that Jumpstart Podcast alums Larry Kim, Samantha Noble, Melissa Mackey, Elizabeth Marsten, Marty Weintraub and Ginny Marvin all feature prominently on that list.

If you’re into paid media, the Jumpstart podcast has you covered!

But today it’s all about Kirk. We learn about how he got started in the industry, his quest for knowledge and constant desire to keep on learning his craft.

If you want to boost your profile and create a never-ending flow of clients, listen up.


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Quotable moments from our talk with Kirk Williams

On using Twitter for business:

Be in line with your goals - but before anything else, be yourself Click to Tweet

On AdWords:

The world of @adwords offers a never-ending realm of knowledge Click to Tweet

On big vs small AdWords accounts:

Managing a small @adwords budget can be more challenging than bigger budgets Click to Tweet

Links related to this week’s episode

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About the Author

Jeff Sauer is an independent Digital Marketing Consultant, Speaker and Teacher based out of a suitcase somewhere in the world. Formerly of Minneapolis, MN and San Francisco, CA.