The Data Driven Blog
The Data Driven blog is packed with fresh, unique content that ties together the why, the how and the when behind tried and true digital marketing techniques and strategies.
Feel free to pick through our latest posts… or feed your favorite marketing curiosity by following along with one of our in-depth guides.
Understanding GA4 Key Event Rates (FKA Conversion Rates)
In March 2024, Google Analytics 4 abruptly introduced key event rate as a new website metric. The new definition…
GA4 Conversion Paths Report – How Did Leads Find Your Site?
The Conversion Paths report in Google Analytics answers an important question about your marketing efforts. Which channels, campaigns, mediums…
The GA4 conversions report – Detect your business boosters
The Conversions Report in Google Analytics 4 is both a treasure trove and a cesspool. It can reveal growth…
Conversions in GA4 – Everything you need to know
Conversions in Google Analytics 4 are the most important events that drive your business forward. Yet, many organizations don’t…
How to back up Universal Analytics in GA? – Export your data
If you don’t back up your Universal Analytics data before the 1st of July 2024, you will lose your…
9 Universal Analytics Backup Solutions – Which Is the Best?
Disclosure: When you buy through some links in this article, we may earn a commission There are many ways…
Testing Google Analytics in Real Time [3 Simples Steps ]
Testing Google Analytics doesn’t require much effort and no advanced technical skills. Yet, testing is important to ensure GA…
GA4 search terms – Track & analyze on-site searches
Do you know what your visitors are searching for on your site or web shop? If not, free up…
Google Analytics 4 Segments: 2024 Guide
GA4 segments give deep insights into what happens on your site or webshop in seconds. So, if you are…
GA4 Demographics Report – Understand and Target Visitors
The Google Analytics 4 demographics report is a goldmine for data-driven marketers. Out-of-the box, GA4 shows, for instance, from…
How to track without cookies? 5 cookieless strategies
Tracking users without cookies is the next big challenge for marketers in 2024. At first sight, the solution may…
Retargeting without cookies – How to do it in 2024?
Retargeting without cookies is the next big challenge for marketers. Google will kill them off in the course of…
Navigating the Tightrope Between Behavioral Targeting and Online Privacy
In the ever-changing landscape of digital life today, marketing research is showing that personalization and behavioral targeting are increasingly…
GA4 Path Exploration Report – Explained With 5 Examples
The path exploration report in GA4 reveals how people move around on your site or web shop. It can…
Tracking email campaigns in GA4 – The complete guide
If you are not tracking your email campaigns in Google Analytics 4, you are missing out. Right now, the…
How To Delete An Account, Property, Or Data Stream In Google Analytics 4
Do you need to clean up your Google Analytics experience? If so, you’ve come to the right place! Even…
Understanding Exits in Google Analytics 4
On which page or screen do visitors leave your website? You can find the answer in the exit report…
Google Analytics 4 Hierarchy: Accounts, Properties and Data Streams
If you’ve landed here, you’re probably just getting started on your Google Analytics 4 journey. So welcome to the…
Google Analytics for Bloggers – The 2024 Beginner's Guide
Blogging and sharing your passion with the world is fun. And that is a problem because you are not…
How to Track Mailto Links in Google Analytics 4?
How many times do people click on an email address on your website? Alas, Google Analytics 4 doesn’t track…
The GA4 landing page report is broken, but you can fix it
Do you blindly rely on the default landing page report of Google Analytics 4? Then it’s time to take…