75: Launch Recap

Today for our 75th episode, I wanted to give a quick recap of the launch we just wrapped up for my Agency Jumpstart Course. By the time this episode goes live, we will have wrapped up my biggest launch to date for any product here at Jeffalytics, and I wanted to share some of the components for what made our launch successful this time around.

Note that the cart hasn’t completely closed at the time I record this episode, and there are still orders coming in at the last minute. That’s the nature of this game. People will always wait until the last minute to purchase – likely because they are agonizing over the decision and have a serious case of FOMO before pulling the trigger.

Also note that I’m not going to be sharing exact numbers with you, but rather relative numbers compared to previous launches. I will also be sharing with you some details on how I generated my list, how long it took to plan the launch event, and several more insights over these next two Jeffisodes.

This is the first part of what will be a two-part episode (along with the future episode 77) that I am recording back-to-back while I’m still here in Bali. Since I’m in the middle of things right now, some of the final details will surely be changing. In fact, I closed all windows on my computer to record this podcast, so it will be fun to see if any sales come in while I have my email and cart pages shut down.

I hope you enjoy this look into how we planned our most successful launch to date.

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Quotable moments from this episode

On pre-determining a desired path:

Map out your contact strategy, but be flexible along the way! Click to Tweet

On pre-determining a desired timeline:

Take your ideal plan and double the timeline! Click to Tweet

On resting on laurels:

Immediately double-down on your success by exploring new advertising channels! Click to Tweet

Did you like this episode? Learn more about the deep work or listen to past episodes on SoundCloud!

About the Author

Jeff Sauer is an independent Digital Marketing Consultant, Speaker and Teacher based out of a suitcase somewhere in the world. Formerly of Minneapolis, MN and San Francisco, CA.