77: Marketing lessons learned from our Agency Course launch

Today for our 77th episode we’ll go even more in-depth with the lessons learned from our successful November 2017 launch for Agency Jumpstart Course.

NOTE: This is a companion to episode 75, so it’s probably a good idea to listen to the episode 75 first, if you haven’t already.

I recorded the episodes back to back, before the course cart was finally closed, so not every learning is in place yet. But I do have a pretty good idea how things will play out. Of course, we’ll see how this goes. While I was recording episode 75, I had to pause everything to make sure our final cart-closing email went out properly.

And a sale came in during the 30 minutes I had my email window closed to eliminate distractions during the recording of episode 75. Hopefully I have the same good fortune during this recording as well.

This episode was recorded while I was still in Bali, and this launch had been a punctuation mark on a fun time on this wonderful island. Though if I’m being honest, I’d say that the trip was 80% work, 20% vacation. When I originally planned this to be 20% work and 80% vacation.

But like they say:

If you love what you’re doing, you’ll never work a day in your life. Click to Tweet

Or some BS like that.

Let’s get to the meat of this podcast. Here are the 10 big marketing lessons I learned during our latest launch:

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Quotable moments from this episode

On funnels:

Everything is a funnel. Click to Tweet

On managing buyers’ expectations:

Beware of vanishing bonuses - there is a dark side to scarcity and rarity. Click to Tweet

On understanding the sales pace of an open cart window:

Sales come in like a parabola. Click to Tweet

Not sure how a parabola looks like? Learn more about it and understand how sales come in during an open cart window!

Did you like this episode? Listen to past episodes on SoundCloud!

About the Author

Jeff Sauer is an independent Digital Marketing Consultant, Speaker and Teacher based out of a suitcase somewhere in the world. Formerly of Minneapolis, MN and San Francisco, CA.