Today for our 77th episode we'll go even more in-depth with the lessons learned from our successful November 2017 launch for Agency Jumpstart Course.
NOTE: This is a companion to episode 75, so it’s probably a good idea to listen to the episode 75 first, if you haven’t already.
I recorded the episodes back to back, before the course cart was finally closed, so not every learning is in place yet. But I do have a pretty good idea how things will play out. Of course, we’ll see how this goes. While I was recording episode 75, I had to pause everything to make sure our final cart-closing email went out properly.
And a sale came in during the 30 minutes I had my email window closed to eliminate distractions during the recording of episode 75. Hopefully I have the same good fortune during this recording as well.
This episode was recorded while I was still in Bali, and this launch had been a punctuation mark on a fun time on this wonderful island. Though if I’m being honest, I’d say that the trip was 80% work, 20% vacation. When I originally planned this to be 20% work and 80% vacation.
But like they say:
[easy-tweet tweet=”If you love what you’re doing, you’ll never work a day in your life.” user=”jeffalytics”]
Or some BS like that.
Let’s get to the meat of this podcast. Here are the 10 big marketing lessons I learned during our latest launch:
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Quotable moments from this episode
[easy-tweet tweet=”Everything is a funnel.” user=”jeffalytics”]
On managing buyers' expectations:
[easy-tweet tweet=”Beware of vanishing bonuses – there is a dark side to scarcity and rarity.” user=”jeffalytics”]
On understanding the sales pace of an open cart window:
[easy-tweet tweet=”Sales come in like a parabola.” user=”jeffalytics”]
Not sure how a parabola looks like? Learn more about it and understand how sales come in during an open cart window!
Did you like this episode? Listen to past episodes on SoundCloud!