Episode 4: Lisa Grimm

You shouldn’t judge a book by its cover, and you can’t assume you know someone’s story by simply reading their LinkedIn profile. I have known Lisa Grimm for years, but it wasn’t until we sat down to talk for the podcast that I learned so much more about Lisa’s career and ambitions.

The first assumption I made was that Lisa always knew that Public Relations/Social Media was where she wanted to focus her career. But that wasn’t the case. It took several attempts at finding a career passion before a fateful interpersonal communication class turned her career options in the right direction.

From there, it has been a quick rise to some of the most coveted positions in the world of public relations and social media. From an groundbreaking stint at Mall of America to several agency roles, Lisa has been a change agent at every career stop along the way. Now she is with Whole Foods in Austin, Texas. Such an awesome gig!

So how did Lisa get there? Listen along!

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It’s all about getting people to buy in to your ideas

Let’s get back to Lisa Grimm. We sat down for a conversation earlier this month and I found our conversation to be thought provoking, free flowing and packed with valuable advice.

Here are some of the highlights from our conversation.

On the role of sales in career success:

“I don’t know why colleges don’t have a sales course mandatory…  Selling is something that everyone does. Many people think sales is for people who have the word sales in their title, and that is untrue.”

Sales doesn’t have to be a four-letter word!

“We are all selling something at some point, whether it is ourselves in a job interview, or an idea to a higher up or even just to our peers. We are always selling something and having a working knowledge of how it works is really helpful.”

Sales was a skill Lisa had to learn along the way, but it has made all of the difference for her career progression.

On the role of diplomacy and getting your ideas adopted:

“Being passionate about and idea is not enough.  You can’t just barge in and expect people to accept your ideas… Being diplomatic is important.”

On career progression:

“You can advance very quickly if you can accelerate your ability to get people to buy into your ideas. Because the results are outsized.”

When Lisa entered the workforce, she found endless opportunities because she was at the bridge of technology and communication. If you are looking for ways to advance, this is a good place to focus (the intersection of new technologies and new forms of communication). There is always a rush to understand these areas, and you can be given tons of responsibility if you understans what is being accomplished.

On the need for experience:

“The quicker you can obtain experience, the better. Via internships, Via reading. Informational interviews and networking…When you do something that hasn’t been done before, you learn from that, grow and advance.”

On continuing education:

“Follow industries that are counter to what you do. Read about them and try to make sense of them… Look up words you don’t know.”

On finding your passion:

“Find what you are passionate about and be unwavering about it… Find what you love and do that. “

On staying true to your self:

“Always listen to your inner voice… You will never be happy if you do what others tell you to do.

Lisa’s advice to young marketers:

“Ask a lot of questions and walk humbly. Never have all of the answers, because you never will. Continue to do great work and build case studies. “

About the Author

Jeff Sauer is an independent Digital Marketing Consultant, Speaker and Teacher based out of a suitcase somewhere in the world. Formerly of Minneapolis, MN and San Francisco, CA.