Today for our 69th episode, I wanted to talk about some of the cool things we have going on at Jeffalytics. This episode is long overdue, and I’m excited to talk about all kinds of fun things that are going on behind the scenes.

If you aren’t interested in the business chat or an internal perspective of marketing campaigns and what’s working in marketing in 2017, then you might not enjoy this episode. But that begs the question, why listen to this podcast at all, since that’s all we talk about, all the time!

Ok, maybe that was harsh.

Or was it?

I have no idea.

I’m recording this episode from the United States. This is my first US episode in 3 months, and I gotta say it’s good to be back in the land of Bald eagles and buying in bulk. It’s already been 2 weeks since my journey back to the US started, and after the Sumocon conference a few weeks back, I have a lot to share with you.

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Quotable moments from this episode

On hiring content people:
[easy-tweet tweet=”Hiring a dedicated #content person helps massively!” user=”jeffalytics”]

On good sides of being a control freak:
[easy-tweet tweet=”Set up processes. Stress-test them. Revisit regularly in order to #optimize them.” user=”jeffalytics”]

On being pessimistic about your entrepreneurial efforts:
[easy-tweet tweet=”Feeling down about your business? No worries – it's just the #troughofdisillusionment.” user=”jeffalytics”]

Resources mentioned on this episode

• Hype Cycle
• Hype Cycle In Detail
• Technical Debt
• The irresistible offer that PPC world speaks about in whispers

Did you like this episode? Listen to past episodes on SoundCloud!