What does delivering a TED talk have to do with childhood shoplifting? It turns out that the two are more closely related than you think.
Oli Gardner never set out to be a marketer. In fact, for many years he hated marketers.
Oli never set out to be a public speaker, either, but that is going pretty well for him right now as well.
How did it all start?
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Pursuit of perfection is what makes us successful
Marketing wasn’t Oli’s first career choice. As he tells it, it was more like his 15th choice.
Before that? He had a series of jobs that brought him to the point of starting Unbounce.
Oli wrote code, then got bored with it. Became a designer, got bored with it.
Every 6 to 18 months Oli switched job functions until the day started Unbounce. That was the day he became a marketer.
From that point on his competitive nature took hold. Oli didn’t want to be an average marketer. He wanted to be the best marketer.
Driven, competitive and inspiring all at the same time. Listen on to learn how he became a highly regarded international speaker, and how it was influenced by his shoplifting as a kid. Hopefully the statute of limitations has passed there.
My favorite quotes from Oli’s interview
On his perception of marketing before Unbounce:
On pushing yourself to be the best:
On holding yourself accountable:
On whether he questioned his choice to join and market Unbounce:
On grabbing attention in speeches:
On the importance of writing:
On his source of ideas:
On how to achieve success:
On the value of public speaking:
On forming relationships in marketing:
Oli’s advice to marketers:
On risk taking:
Get to know Oli better
Links related to this week’s episode