49: Reaching The Right Audience By Choosing The Right Content Format

The idea to talk about reaching the right audience by choosing the right content format hit me as I was thinking about how will I get everything done while I’m traveling and shooting videos, etc. over the next few weeks.

While I could write something on the airplane during my 9 hour flight, there’s no way I would be able to record audio or video on the flight.

I can record audio in a quiet hotel room or an AirBNB pretty easily. I just need quiet.

But producing video? That takes planning. Weeks and weeks of planning. But when done effectively, it is probably the best way to build a brand. People form a relationship with you when you are on camera. When they can look into your eyes. When things feel authentic.

I love producing video content, but it’s soooo much work. It doesn’t fit into the Jeffsetter lifestyle I have in place right now, so I have to pick my battles.

What I thought would be a good Jeffisode topic is talking about the various formats you can use to publish content, my thoughts on achieving each and the best way to ensure results.

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Quotable moments from our this Jeffisode

On being consistent with blogging:

Writing just 600 words/day easily become one skyscraper blogpost a month! Click to Tweet

On standing out of the crowd:

I prefer less email with more substance to more email with less substance. You? Click to Tweet

On importance of feedback:

Feedback metrics should be a factor when choosing the right format. Click to Tweet

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About the Author

Jeff Sauer is an independent Digital Marketing Consultant, Speaker and Teacher based out of a suitcase somewhere in the world. Formerly of Minneapolis, MN and San Francisco, CA.