Episode 9: Sheena Schleicher

Go boldly, not blindly.

For today’s episode, we talk once again with a marketer who took a non-traditional path to find her career in the world of marketing. Today we learn how Sheena Schleicher became an accidental marketer, and how a freak accident influenced her career path.

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Sheena Schleicher gained a lot of experience working in the world of content and SEO, with that experience eventually growing to the point where she was able to start her own agency.

She learned a lot along the way, and has shared her advice with others in a tremendously useful post on her blog: Practical tips for starting a consultancy.

During our interview, we learn about how Sheena grew her career in marketing, and how a surfing accident gave her a new perspective on where she should take her career.

You won’t believe this story when you hear it! 

Seriously, my jaw dropped when Sheena shared her health scare and how it changed her career outlook. It may just be my favorite motivation story yet.

You know what else? Sheena also has one of my favorite outreach stories of all time as well. You will love her story about how she turned a cold email into an anchor client for her agency (without even trying). You can’t make this stuff up.

Fun quotes and advice from Sheena’s interview

On finding clients:

When working as a consultant or agency, Clients are buying you (the person) and not the service (since we all sound the same).

I wrote about this phenomenon earlier this year.

It all comes down to how the client feels about working with you. Click to Tweet

On sharing your knowledge with clients:

“There are very few proprietary ideas in the world of online”

There are very few proprietary ideas in the world of online Click to Tweet

On nailing the relationship building process:

“Do as much free work as you can to build relationships”

Do as much free work as you can to build relationships Click to Tweet

“Plant as many seeds as you can in order to see what will grow”

Plant as many seeds as you can in order to see what will grow Click to Tweet

Sheena’s advice to marketers:

1) Don’t accept a title change without a raise

Don't accept a title change without a raise - @SheenaSchleichr Click to Tweet
2) Take charge of something that has been forgotten or left on its own

Take charge of something that has been forgotten or left on its own - @SheenaSchleichr Click to Tweet
3) Not everything needs to be backed by data – common sense can go really really far

Not everything needs to be backed by data - common sense can go really really far Click to Tweet

4) Go boldly, but not blindly

Go boldly, but not blindly - @SheenaSchleichr Click to Tweet

5) Nothing is easy. Don’t let your efficiencies diminish your expertise or your value.

Nothing is easy. Don’t let your efficiencies undermine your value. Click to Tweet

Get to know Sheena better

Links related to this week’s episode

 

About the Author

Jeff Sauer is an independent Digital Marketing Consultant, Speaker and Teacher based out of a suitcase somewhere in the world. Formerly of Minneapolis, MN and San Francisco, CA.