Setting Traffic and Subscriber Goals for 2018

In this post, I am going to publicly share with you our traffic growth and subscriber goals for Jeffalytics in 2018.

Not only that, but I’m also going to share with you where I go to keep track of these results, and a plan for how I think we’ll reach these goals.

When I first got started blogging at Jeffalytics, way back in 2012, I had an idea to transparently publish my traffic goals on the blog each year. For the first two years I delivered reports, but fell off the wagon in recent years.

2013 Goal Setting

2014 Goal Setting

2014 Recap

Now that our audience has grown, I wanted to revisit the goal-setting post, because I think it will help many of you understand how I approach analytics in growing a business.

Sound good? Let’s do this!

Traffic growth goals

Traffic at Jeffalytics has been flat for the past several years, hovering at around 13,000 sessions a month. That can’t happen again in 2018.

Why is it flat? Because I have published less often, and the posts I do put up are not substantial, search optimized content.

Well, that’s going to change in 2018, particularly with our 90 day challenge. We will be publishing more often, and the content will have search engines fall back in love with me.

We’ll be bffs in 2018, to the tune of doubling our time together (sessions).

Yes, my goal is to nearly double website traffic at Jeffalytics and hit 25,000 sessions a month.

We will be over 25,000 monthly sessions by the time 2018 comes to a close.

This may sound lofty, but I think it is very achievable. Especially with the 90-day challenge materials kicking into effect.

How we will measure this goal: Traffic in Google Analytics

List growth goals

Our current Drip subscriber count shows ~29,000 people across our accounts. But I think that there is a lot of overlap between accounts.

My goal is to double our list in 2018, to reach 60,000 subscribers across all accounts. This includes Jeffalytics, PPC Course, Analytics Course and Agency Course.

How will this happen?

Through better email capture on our websites + doubling our traffic through organic search.

The numbers are pretty easy to understand. Our list grew by approximately 14,000 people in 2017 due to Appsumo promotions and capturing emails from our website traffic at Jeffalytics.

Let’s break the numbers down.

Jeffalytics had 100,000 unique users in 2017. Let’s say that 2% of them gave us their email address, this traffic contributed 2,000 emails to the growth. This is a pretty terrible conversion rate, and means that we were under-optimized.

If we double our traffic to 200,000 unique users in 2018 and up conversion rate to 5% email capture, we will have 10,000 new email addresses captured. That’s much better.

Not only that, but we are going to be upping our Facebook advertising in 2018, and this will generate a significant number of email addresses and leads as well. Everything combined, 30,000 feels like a reasonable number.

Of course, there are other factors that go into this number. We may choose to unsubscribe inactive members, which will make this task more difficult. We may not run any promotions or features on other sites.

But now that the goal has been set, we are going to work hard to get the job done.

As far as list growth goals, we’ve come a long way since my 2014 goal of reaching 1,000 email subscribers!

How we will measure this goal: Subscriber count in Drip

Our plan to get there

We will be working on four major projects in 2018 to grow our traffic, exposure and customer base.

The first big event is about to start: our 90 day video challenge. We will publish 90 substantial videos + blog posts in 90 days. I have no doubt it is going to bring a lot of buzz to Jeffalytics.

The rest of the year, we will be working on one major project per quarter, publishing free content to our websites in an effort to increase our footprint and follower base. I can’t reveal what each of these items will be at the moment, but I can assure you they will be enjoyable!

Each of our quarterly projects will go above and beyond what I’ve ever done before on this blog as an individual author. Each one will draw in the attention of Google, third party websites, and a new audience who wants to learn digital marketing.

Combined, they will help build a moat around Jeffalytics. To make our traffic formidable. To make our list growth sustainable. To make the business reach its goals.

We have the team in place to get us there, and the momentum to get the ball rolling. And now that we are making our goals public, there’s another aspect at stake: to public accountability.

My hope is that you follow along with us as we take this journey.

Leave a comment below to wish us luck or pledge your support!


About the Author

Jeff Sauer is an independent Digital Marketing Consultant, Speaker and Teacher based out of a suitcase somewhere in the world. Formerly of Minneapolis, MN and San Francisco, CA.