Phil Pierce talks about Video Campaigns in Google Analytics

Last week we shot several videos for the periodic table of Google Analytics in Jamaica. Today I wanted to share a video with my friend Phil Pierce.

Phil and I played tennis in the morning and then talked analytics in the afternoon. I told Phil to pick an element from the Periodic Table of Google Analytics and describe what it means to him.

His first choice was video tracking, and he had the presence of mind to even talk about the play button that you have to push to get it going.

If you are charmed by British accents and want to track videos, then you better listen to Phil’s sage wisdom.

And if you think that Phil’s British accent is fake? Well, you’re not the first person to have that thought.

Of course, I’m here to tell you that Phil Pierce is genuinely British, is an awesome tennis player, and just recently wrapped up a 3 month trip around the world. Cheers!

For more information on video campaigns in Google Analytics and tracking video performance, check out our element page where we have a transcript of Phil guiding through video tracking.

Want to know more? Visit the Periodic Table of Google Analytics for more information.

About the Author

Jeff Sauer is an independent Digital Marketing Consultant, Speaker and Teacher based out of a suitcase somewhere in the world. Formerly of Minneapolis, MN and San Francisco, CA.