When Facebook Targeting Is Out of Control

Sometimes Facebook ad Targeting can be very surprising, even upsetting.

Take for example, the recommended pages for me on Facebook a few weeks ago. Notice a trend here?

I find this particularly interesting, since I don’t own any guns and have only gone shooting a handful of times in my life (and I am horrible at it).

So why would Facebook be showing me these ads when I am a horrible shot? Are they trying to get me help?

On second thought, maybe Facebook is more brilliant than we think! Maybe we should be giving them more credit?

You decide – is Facebook’s recommendations and ad targeting accurate for you?

  • October 12, 2012
  • Blog

About the Author

Jeff Sauer is an independent Digital Marketing Consultant, Speaker and Teacher based out of a suitcase somewhere in the world. Formerly of Minneapolis, MN and San Francisco, CA.